A small but growing segment of financial services firms are putting security at the centre of their value generation. PwC has emphasised the importance of being a leader in digital trust for several years but these firms are taking it one step further, successfully implementing digital trust as a competitive advantage and successfully growing their client mandates as a result.
Imagine a bank which offers its clients comprehensive cybersecurity solutions, an insurer offering cyber risk modelling solutions, or a payments provider owning some of the leading threat intelligence and supply chain security solutions. However, the shift that is occurring runs much deeper than that.